Lei’s Sweet Cakes
Located in the United Kingdom, Lei’s Sweet Cakes is a local social enterprise catering service. Ku’ulei is originally from Hawaii and that makes her brand identity unique.
We wanted to feature her heritage in her brand. From her colors to her iconic elements she stands out in her market. Check out that plumeria! 🌺 It's now one of our favorite flowers.
With this unique brand identity we discovered the chosen pastel colors contrasted well with other darker tones. We decided to break the standard branding rule of only 3-5 colors in order to provide options for seasonal pastry packaging and marketing campaigns.
